Shaffay Bajwa
Marketing Manager | Off-Plan Real Estate Specialist
Professional Summary
Visionary marketing leader with 3+ years of elite performance in Dubai's ultra-competitive off-plan real estate market. Renowned for architecting full-funnel campaigns that consistently flood pipelines with high-intent investor leads. A master of digital precision—fluent in Meta, Google, TikTok, and hyper-targeted automation systems that drive measurable ROI across luxury portfolios. Trusted by top-tier developers like Aldar, Damac, and Sobha to launch headline-worthy campaigns, I specialize in positioning real estate brands for maximum exposure and lead conversion. Equally confident in English and Arabic markets, I craft bilingual strategies that resonate across cultures, channels, and GCC borders. If you’re building the future of property in Dubai—I’ve already built the funnel to sell it.
Core Skills
- End-to-End Marketing Campaigns (English/Arabic/Russian)
- Meta, Google & TikTok Ad Strategy
- CRM + Funnel Automation (HubSpot,AMO CRM,SalesForce,Zapier,Apollo)
- Investor Lead Nurturing & Conversion
- Real Estate Paid Campaigns (Off-plan)
- Content Strategy for Bilingual Audiences
- SEO, Email & WhatsApp Automation
- Performance Tracking & Data-Driven Scaling
Experience
Blue Collection Real Estate — Marketing Manager
Spearheaded end-to-end digital strategy for one of Dubai’s fastest-growing luxury real estate agencies. Engineered full-funnel marketing systems across Meta, Google, and TikTok, generating 1,200+ qualified leads/month. Designed multilingual investor landing pages and created a performance dashboard that tracks ROI in real time. Rolled out the company’s first-ever AI-integrated marketing career portal to attract top-tier marketing talent and built Arabic campaign assets to unlock regional investor trust.
Newdoor Real Estate — Head of Marketing
Directed launch strategies for off-plan projects across emerging Dubai districts, growing the investor CRM by 300%. Led visual rebranding efforts and introduced video-first content strategies on TikTok and Reels, driving 5x engagement uplift. Built automated agent support funnels and optimized localized ad creatives for GCC and Indian buyer personas.
Emireum Properties — Digital Marketing Manager
Drove 15M+ in tracked revenue through a conversion-focused digital strategy blending WhatsApp automation, Meta Ads, and segmented landing pages. Developed dynamic content calendars in English and Arabic, fueling consistent 300%+ campaign ROI across property launches. Integrated UTM tracking across campaigns and designed WhatsApp-first lead nurture workflows.
Education & Certifications
- BSc IT — Middlesex University Dubai (2023)
Graduated with Distinction - Diploma in Software Engineering — Aptech
- Google Digital Marketing — Google Garage
- HubSpot Certified — Email, Automation & CRM Tools
Languages
English (Fluent), Urdu (Native), Arabic (Basic Understanding)